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BREAKING NEWS

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BREAKING NEWS

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Opinion / Editorial

Albanian Public Television, now safely on the road to reform

Albanian Public Television, now safely on the road to reform

It is difficult to talk about the public broadcaster without causing strong reactions. The history, the challenges it has faced over the years, the relevance in the current context, the desire to see it as powerful as possible in the face of the gradual but unstoppable degradation of the level of content produced and broadcast by commercial media, all these have made it sacred. The development of society and the revolution that television has brought over the years, has long required the design of a cultural policy capable of managing this increasingly crucial sector for cultural life, and the success of this policy would depend mainly on understanding the factors that would direct viewers' eyes to the one medium that has the power to change the rules, educate tastes, and multiply and enhance the influence on each of us, thus increasing and multiplying the freedoms and roles we have to play. The issue of television management is of particular interest due to the specifics of this sector, which it is necessary to combine with the methods and challenges that belong to any type of management in general. Television is a fascinating universe, with diverse aspects, with numerous and different problems. But on the other hand, it constitutes a separate discipline, with its own codes and obligations. Together with the technical and technological developments that have accompanied today's television for decades, a new way of managing this media was developed, with the obligation to constantly adapt to them. Albanian Public Television has been undergoing radical changes for several months now, as never before, thanks to the new vision and will of the current staff. The goal is clear and non-negotiable: Albanian Public Television will become great again in the digital age. This is because the time has come and there is no other alternative. Because all around there is a will, a desire and professionalism that has been missing for a long time. We are working and trying to change, trying to understand the world around us, the situations we go through. To understand those who are not like us and who do not think like us. To analyze, to compare, to dream, to feel, to change. It often happens that we are suspicious of our projects, we doubt the ideas that come to us, but we continue to analyze and develop them. This is the main role of authors, journalists and producers working for public radio and television. This should be our responsibility and passion. This will surely be our success. Today, every aspect related to the environment where we work, to the programmatic and organizational structure, to the contents we produce and broadcast, to technique and technology, is undergoing a radical change. As a person who has been working in this media for about 36 years, who has been writing and contributing to the written press for many years,that I have expressed dozens and dozens of times about the concerns that have accompanied my journey in the public media, not because of the professionals, but because of politics, which has greatly damaged and often unjustly destroyed our daily life, our aspirations and has left people without the only weapon with which they can fight the ever-increasing mediocrity and arrogance of irresponsible people, who have nothing in common with our aspirations and goals, with our sensitivity and morality, with the desire to see Albania nice, I have every right to express myself unsparingly about real changes and fact-based optimism. I always tell people: don't be too quick to express your judgments, especially when it comes to the work and efforts of others. See the history of things, be informed every day about developments around you, not only on Public Television, but also in life and developments in general, don't live in the information field, because your judgment will not be right and you will live in a reality fake. Our work is not over, it has just begun. But the direction is already clear, and if you follow Public Television and Radio today, you will immediately notice the change. Today, all layers of society find themselves, and will find more and more, in our programs. Today we no longer work in a suffocating and denigrating environment, but in an inspiring one. And if the desire and the will exist, there is nothing that cannot be achieved and yes...even a single person can make a difference. And not all those professionals we have around. Like it or not, Albanian Radio and Television will soon be big again in the digital age, thanks to the love, will, dedication, professionalism and patriotism of some idealistic people, who are still among us!Today, all layers of society find themselves, and will find more and more, in our programs. Today we no longer work in a suffocating and denigrating environment, but in an inspiring one. And if the desire and the will exist, there is nothing that cannot be achieved and yes...even a single person can make a difference. And not all those professionals we have around. Like it or not, Albanian Radio and Television will soon be big again in the digital age, thanks to the love, will, dedication, professionalism and patriotism of some idealistic people, who are still among us!Today, all layers of society find themselves, and will find more and more, in our programs. Today we no longer work in a suffocating and denigrating environment, but in an inspiring one. And if the desire and the will exist, there is nothing that cannot be achieved and yes...even a single person can make a difference. And not all those professionals we have around. Like it or not, Albanian Radio and Television will soon be big again in the digital age, thanks to the love, will, dedication, professionalism and patriotism of some idealistic people, who are still among us!