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BREAKING NEWS

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Lifestyle

New study shows an opportunity to prevent hair loss with age

New study shows an opportunity to prevent hair loss with age

Let’s face it, hair loss is often seen as incurable. We tend to think it comes from aging or genetics and there is nothing we can do to prevent it.

Thanks to a new study, we probably have a new way to help with hair loss.

P&G has discovered a new study, reviewed and published by the International Journal of Cosmetic Science, which says that the key to preventing hair loss is combating environmental stressors such as exposure to ultraviolet rays and pollution.

These cause poor scalp health, making it harder for our hair to stay anchored to the scalp. The study finds that antioxidants can help reduce oxidative stress on the scalp, helping our hair stay more rooted in place. This type of stress basically reflects an imbalance between the oxygen produced and retained in our cells.

While the link between the two was previously suspected, P&G says their new study conclusively confirms that oxidative stress leads to hair loss by weakening the link between our hair and our scalp.

"Over the years, research has shown evidence that poor scalp health has an impact on the quality, growth and maintenance of hair," says dermatologist Dr. Antonella Tosti. "There are some unanswered questions. If scalp health improves, will hair quality, growth or maintenance improve? "This new clinical research brings answers to those questions by establishing the cause-and-effect relationship between the condition of the scalp and hair retention, even for those without obvious scalp problems," says Dr. Toast.

How to fight hair loss from environmental stress?

Fortunately, P&G developed a formula to combat this phenomenon by relying on proven antioxidants that create a protective barrier on the scalp and reduce stress. They developed the clinically proven hair anchor blend featured in KeepItAnchored products that reduces these stressors in our head.