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Kultura

Ardian Isufi: TOB plagiarism - institutional vanity and artistic abuse ?!

Ardian Isufi: TOB plagiarism - institutional vanity and artistic abuse ?!

The new logo of the National Theater of Opera, Ballet and Folk Ensemble has brought numerous reactions. Artist Ardian Isufi prof. asc. The University of Arts, denounced the logo a few days ago, and said that it is plagiarism. In his reaction, the artist Ardian Isufi says that the process that has been done for the new logo of TKOB has been damaged. He states that plagiarism has one of the main elements, similarity. "The fact is simple because any of the citizens who enter the Freepik.com website can find it. It is taken in an identical way and is the same symbolic form, of lines. There is a match with a logo that is one of the most important of the national culture. Plagiarism has one of the key elements, similarity. It is identical, there is no movement from the choice logo. We think it's not a plagiarism issue, but the process and how it got here. The process has been damaged ", says the artist Ardian Isufi. In his reaction following the discussions, which for several days are about the new logo of TKOB and the process of how it was developed, the artist Ardian Isufi says that everyone understands when it is a copy from the website. The selection committee had 3 members, painter Helidon Haliti (chairman), Klejvis Saliaj (production director at TKOB) and Doris Alimerko (advisor to the Minister of Culture Elva Margariti), but artist and art teacher Ardian Isufi says he was against the law because there had to be at least five members. "There was a need for a public discussion on whether the logo should be changed. Before moving on to the final commission, where and here there were problems. This commission consists of 3 members, where there should be at least 5 members and be experts in the field. There was a lack of a preliminary commission to screen the proposals from the companies. I stick to the first point, why do we have to make a new logo? "Everyone today understands that it is a copy-paste of a logo from a website", says Prof. Ardian Isufi.

Old logo to be revised

Art teacher, artist Ardian Isufi says the commission has been unrepresentative, and according to him the identity logo that presents the history of TKOB may have a reworking, but this has not been taken into account. "The issue is inclusive," he said. This project has not even passed by the artistic board of TKOB, which at that time would have another confrontation. We continue in the way this procedure was followed. The issue of expertise is felt. In my opinion, in this case it often happens that the identity logo that represents the decades of history of this institution may have a reworking, or a more modern stylization. This issue has not been considered. It has been damaged from the beginning. This suggestion comes from a group of artists, who deal with this work. This logo does not have an argument. This play on words that is turning ridiculous, I say that it should be seen well by the Albanian state ", Isufi emphasizes in his reaction. Although during these days there was also the reaction of TKOB for the procedure with the logo, as well as that of the company "Pika pro", the artist Ardian Isufi says that it is not a product of the company that was taken, but of the theater. "The company as well as this institution moves with some schematic words. Inside some orders is this too. Either way, we have to deal with the final product. This is not a product of the company, but of the opera house. This way of leaving the ball to someone makes the situation worse. This is very clear. Let's face this reaction. Even the company has gone according to some rules, which should have been defined in a different form. This logo should be undone. It is not something unique. I suggest the old logo be revised.